How the PGA Tour Streamlines Equipment Management with Cheqroom
The PGA Tour is a non-profit organization that focuses on promoting professional golf and maximizing charitable giving through its tournaments. Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages.
The Challenge:
Manual Equipment Tracking Was Becoming Unsustainable
The PGA Tour was outgrowing a clunky manual equipment checkout system built on memory and pen-and-paper lists. The process was slow, error-prone, and lacked the real-time visibility needed for fast resource allocation. Ensuring gear was checked back in became a persistent challenge that created uncertainty around what was actually available. Without reliable reporting for planning, budgeting, or utilization, the team struggled to keep pace with its own growth.
We reached the point where it became impossible to manage our equipment with my mind and pen and paper.
The Solution:
Centralized Tracking with Self-Service Empowerment
After heavily exploring multiple vendor options, the PGA Tour partnered with Cheqroom in 2023 for its robust, centralized system that introduced accountability and efficiency into their equipment workflow. Cheqroom eliminated the need for handwritten notes and manual intervention, allowing the team to automate check-outs and gain a comprehensive view of their inventory.
I did some research, looked at Cheqroom heavily, looked at some other companies pretty heavily just to see, and the product that you guys had was the most robust. I liked having...the option to be able to run reports.
3 Highlights from the PGA Tour’s Improved Equipment Management Workflow with Cheqroom:
Mobile-First Self-Service
Content creators were empowered to reserve, check out, and check in their own gear using the Cheqroom mobile app. This eliminated the administrative bottleneck and boosted user autonomy.
Automated Accountability
Overdue notifications are now automatically sent to users, resolving the long-standing challenge of equipment retrieval after long shoots without manual intervention.
Strategic Reporting
The platform's reporting capabilities provide essential data on utilization, check-out history, and equipment status, turning raw data into actionable intelligence for the organization.
Impact:
Reclaiming Time and Optimizing the Asset Lifecycle
Maximized Managerial Time
The Senior Producer reclaimed valuable time and reduced administrative burden by moving from "in the weeds" manual tracking to maintaining a strategic 10,000-foot view of all assets
Optimized Asset Lifecycle
Data-driven reports provide clear utilization metrics, enabling the team to make strategic decisions on budgeting what gear to buy and what gear to retire, ensuring capital is spent effectively
Increased Accountability
Automated overdue notifications provide an essential "extra nudge," significantly improving gear return compliance, especially following demanding 7-to-10-day shoots
The implementation of Cheqroom allowed the PGA Tour production team to overcome their biggest logistical challenges, reclaiming time, increasing accountability, and shifting their focus from manual administration to strategic asset management.
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